There’s no denying that KLM is one of the best users of social media among the world’s airlines. Aside from providing topnotch customer support on social media, it launched an innovative service last year—they started sending flight information on Facebook Messenger to passengers who opted-in for the service.
Recently, we received word that they are expanding this service to Twitter and WeChat as well, potentially benefitting 313 million active users on Twitter and 938 million active users on WeChat (mostly in Mainland China).
So, we checked how this service goes, and the gist of it is that when a user books a ticket at klm.com and opts in to receive flight information through Facebook Messenger, Twitter, and/or WeChat, he or she will receive booking confirmation, check-in notification, boarding pass, and flight status updates in one of 10 languages.
For a more illustrative example of the service, here’s a video:
KLM is the first airline in the world to offer such service on Twitter and the first airline outside China to offer the same on WeChat. As of June 2017, KLM flies to 159 destinations in 71 countries, including Manila, Philippines.
For more information, check out social.klm.com/flightinfo.
