Cebu Pacific, the Philippines’ leading carrier, offers a lot of flexibility when it comes to flight bookings—they allow passengers to add baggage and sports equipment, select seats, purchase insurance, make a donation to the World Wildlife Fund (WWF), and more recently, buy snacks and meals at the time of booking. Well, they’re taking the experience further by launching the CEB Online Shopping portal, where people can purchase travel essentials.
Items sold at the online store can be found in an easy-to-use interface and are categorized according to travelers’ needs: travel packages in Have Savings, Will Travel; travel essentials in Change Time Zones, Not Your Comfort Zone; luggage and bags in Bags are Packed, I’m Ready to Go; organizers in Ahead of the Pack(ing); headphones and earphones in Traveling, Music To My Ears; and pet travel items in When Pets Fly.
The technology is provided by Takatack.com, which aggregates many trusted online stores, together with the thousands of merchants who established their own online shops through the TackThis! platform. Behind it is Voyager Innovations, the digital innovations arm of Smart Communications, Inc. (Smart) and PLDT.
The CEB Online Shopping portal can be found at www.takatack.com/pages/cebu-pacific. It can also be accessed through a banner at the Cebu Pacific website.